Adobe lights a fire under its free iOS consumer productivity apps with a new rebranding scheme

Where do you go when Microsoft Office and Google Docs are not enough but Adobe Creative Cloud is too much? Adobe hopes you’ll turn to Spark, a new integrated suite of storytelling web and mobile apps for creating and sharing visual content online and via social networks.

Spark may be a new name, but it’s not exactly a new game: Its mobile iOS apps—Adobe Post, Voice, and Slate—are already well known for creating social media posts and graphics, web stories, and animated videos. A new addition is the browser-based Adobe Spark web app, which facilitates cross-platform use to more easily create, update, sync, and share fliers, brochures, presentations, newsletters, memes, blog posts, explainer videos, and more from anywhere.

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