Apple's new store has a tree-lined 'Genius Grove' and a fitting room for iPhone cases

Apple’s main flagship store in San Francisco, the one at 1 Stockton Street, has never been a particularly nice place. It’s on a busy corner with treeless sidewalks, and for the last couple of years, the street outside has been taken over by the massive Central Subway construction project. Inside the store is pretty basic, only a little larger than one you’d find at a mall, and just as generic when viewed from inside or out. It still gets a line when a new iPhone debuts, but Tim Cook makes his own appearance at the Palo Alto store instead.

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