Chiffres clés : le marché des logiciels de CRM

Entre 2014 et 2015, les revenus des éditeurs de logiciels de CRM ont progressé de 12,3% à 26,3 milliards de dollars, uniquement grâce à la croissance du SaaS (+27%). Une aubaine pour Salesforce.com (19,7% de PDM) qui distance plus largement encore SAP (10,2%).

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